book (105 of 1409)

• 160 pages, black-and-white, hardcover
• Size: 16 x 24 cm
• Blurb:
  »Once British Airways was known as the 'take or leave it airline'. Now, with over 23 million passengers a year and its network covering the entire globe, it describes itself as 'the world's favourite airline'. So how was this regeneration achieved? How were the staff persuaded to accept changes and how will the momentum be...«