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book (756 of 1409)

Buch1058.png Book
  • 217 pages, black-and-white, hardcover
  • Size: 16 x 23 cm
  • Blurb:
    »Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed...«

Link to this book
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catalogue number 1058
Heracleous, Loizos / Wirtz, Jochen / Pangarkar, Nitin:
Flying high in a competitive industry. Cost-effective service excellence at Singapore Airlines.
McGraw-Hill Education (Asia) 2006.
ISBN-10: 007-124964-8

last update: December 26, 2023